The Book
The Style Formula
The Art & Science of What to Wear
There is a science to creating outfits you love—AND YOU CAN LEARN IT.
In The Style Formula, Aricia Symes offers a refreshing alternative to fashion trends and “rules” with a system that actually works. Forget chasing what’s in style or wondering if you’re doing it right. This book puts you back in control—by showing you how to dress in a way that feels like you.
At the heart of the book is a simple but powerful concept: your Style Identity. Aricia walks you through the science behind what makes an outfit work—from personal color palettes to body architecture—so you can build a wardrobe that reflects who you are and how you want to show up in the world. Whether you’re getting dressed for everyday life or a major event, The Style Formula gives you a repeatable method to create outfits you love—without the stress.
Praise for The Style Formula
“Aricia Symes nails the current realities of navigating fashion, especially while balancing the pressure of fast trends and how to approach building a timeless wardrobe. Aricia’s passion and technique in understanding style and all the variables that make each person’s unique Style ID make this a must read.”
“As a former New England Patriots cheerleader and salon owner, I’m no stranger to juggling multiple roles—from making promotional appearances to working behind the scenes at fashion shows and events. With years of experience both in front of and behind the camera, I know firsthand how challenging it can be to manage teams, balance responsibilities, and maintain a polished look through it all. Aricia Symes’s The Style Formula is an invaluable resource for expert styling advice, practical outfit ideas, and the overall organization needed to help you look and feel your best in every situation.”
“Aricia demystifies style, offering a science-backed approach to building a wardrobe that truly reflects your authentic self . . . prepare to unfold your Style ID and dress with newfound confidence and ease.”