NOTABLE PARTNERS
Science of Style Expert
With a background in international business and a career that began in global fashion operations, Aricia Symes brings both strategic insight and creative flair to the world of personal style. She’s the founder of Unfoldid, a personal styling company rooted in the belief that there’s a science to creating outfits you love—and that anyone can learn how to do it. Through her book, presentations, and media appearances, Aricia empowers people to understand their Style ID and confidently dress for who they are and how they live.
Opening Up the Clothes Minded
Through her engaging talks, Aricia teaches the art and science behind getting dressed, helping people move beyond confusion and frustration toward a deeper understanding of what makes them feel at ease, authentic, and empowered in their clothes. Just as a house becomes a home with personal touches, she shows how style can become a reflection of self—functional, expressive, and entirely your own.
Creator of the Style Formula™
The Style Formula™ is a comprehensive approach to personal style that combines art and science. It considers your unique body architecture (proportions), your coloring (seasonal color palette), your style personality, and your lifestyle needs. It removes the guesswork and "magic" associated with clothing and empowers you to make intentional, informed choices about what you wear.
“Before working with Aricia, I had zero confidence in my closet. I’d spend forever trying on clothes, only to settle on something I didn’t even like. It was frustrating and exhausting. Learning from Aricia, and understanding how to apply the Style Formula to my body, my lifestyle, and my personal preferences, completely changed the game. Shopping is easier, getting dressed is actually fun, and for the first time, I feel excited to experiment with new looks. I finally feel like my clothes reflect who I am.” — Jennifer H.